Just wanted to share with you my, that today I'm going to attend the annual event "Product Of The Year" in Israel. I'm very happy to be one of the people to attend this event and will gladly share my thoughts with you of this event in my next posts. 

At the even we will be taking a closer look at the winning products of this year, enjoy samples and demonstrations, watch the award winning movie "The Sapphires" and at the end of this evening we will be leaving with a great goodie bag with some of the best products of this year.

Product of the Year is the world’s largest consumer-voted award for product innovation. Established 26 years ago in France, POY currently operates in 32 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.

Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by TNS.